Wines of Western Australia has partnered with DPIRD, CSIRO and Ancoeur to present an invaluable afternoon's workshop for wine exporters and marketers looking to 'premiumise' and optimise profits in export markets, in particular China.
The workshop, funded by the Australian Federal Government's Business Entrepreneurs Program will be held on Wednesday February 7th, and presented by Dr Vince O'Brien and Gregoire Patacq, highly qualified international export professionals.
The workshop will provide insights into Chinese consumer reactions to Australian wine, innovation and premiumisation tools, mentoring support and one-on-one meetings to discuss business innovation opportunities.
For more information, or to register, click here.
Phone inquiries to Larry Jorgensen on 0448 884 161 or Vince O'Brien on 0418 835 876