When the Australian Wine Research Institute (AWRI) took on the management of Entwine, the team was tasked with implementing a suite of industry recommendations to ensure that Entwine provided value to its members. This has been a significant task and I am pleased to report that the ‘refreshed’ Entwine has received endorsement from Wine Grape Growers Australia, the Winemakers’ Federation of Australia and Wine Australia to be the principle vehicle to convey the Australian wine industry’s sustainability credentials.
Entwine continues to serve as a national ‘umbrella’ program, providing oversight and direction for participating programs and a mechanism for national data collection. AWRI staff have been working closely with the McLaren Vale Grape Wine and Tourism Association, Freshcare Limited and also the International Organisation for Standardisation (ISO) to ensure that a unified and rigorous approach is taken to maintaining and improving the reputation of Entwine.
Entwine carries significant cachet and is recognised internationally as the Australian wine industry’s mark of sustainability. The AWRI is working to enhance the prominence of Entwine and the connection amongst Entwine members, consumers and customers.