Independent wine buyers from the UK toured the State’s wine regions last month as part of the 10-day trip.
Facilitated by Wines of WA, the buyers visited Peel, Geographe, Margaret River, Blackwood Valley, Pemberton, Manjimup, Great Southern and Swan Valley. Yapp Brothers’ Meirion Williams said, “Margaret River and the Great Southern are known in the UK, but other regions less so. The group wanted to learn more about the fine wine regions of WA.”
Wines of WA chief executive Larry Jorgensen said the UK was in the top five markets for WA producers. The group, comprised of independent on and off-premise business were a perfect fit for many WA producers. “They were looking for wine with provenance made by people with authenticity in their brand. In one sense there were no surprises, because the group were aware of the quality coming out of WA. But in another sense there were many surprises because the group couldn’t believe the consistent quality of the wines and diversity of styles across our regions. The group was able to experience the different cultures of each region I believe that good business relationships will develop as a result of the visit”
Mr Jorgensen said, “the trip, was funded in part by an export market development grant from the Department of Agriculture and Food WA. WoWA’s rolewas to facilitate and join the dots for Regional Associations. Each Association organised the activities for their region. It is a fantastic example of the value of collaboration.”