Tourism Council WA - Workshops

Tourism Council WA is delivering a great range of new and updated industry relevant workshops in Perth over the next couple of months. It would be greatly appreciated if you could please share the below information among your networks. Please let me know if you have any questions, and thank you for your assistance.

Tourism Council WA is bringing its great range of new and updated training workshops to Perth in the next few months. These short, practical and affordable workshops are industry-focussed and suitable for both frontline staff and managers.

Upcoming workshops are:

November

·         Building your brand through digital marketing (Nov 3) - This workshop covers topics including major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.

·         Facebook Marketing: Insights for Small Business (Nov 3) - Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.

·         Advanced Facebook for Business: Indepth Advertising with Strategy (Nov 4) - In this advanced workshop, learn how to run effective Facebook campaigns, how to set up and monitor remarketing campaigns and developing a content strategy.

·         Twitter & Instagram: Understanding the Platforms (Nov 4) - This workshop covers the value and suitability of Twitter, social media tips and tricks, management tools and hashtags, among many other topics.

·         Emerging Platforms & Trends in Social Media (Nov 4) - Find out what’s new and what the future trends are in digital, how to use video streaming and how and why to use other platforms, such as Pinterest and Snapchat.

·         Marketing with Strategy (Nov 10) - Learn how to develop an in-depth marketing plan and strategise how to effectively deliver it to your customers.

·         China Ready (Nov 15) - Get your business ready to service the growing Chinese market and get one step closer to becoming China Ready & Accredited® in this workshop which covers cross-cultural training for managers and service staff; language, culture, traditions and taboos; meeting, greeting and serving; and the opportunity to complete a free assessment to achieve China Ready & Accredited® Individual Certification – an essential requirement for a business to become China Ready & Accredited®.

·         Tourism Boost (Nov 15) - This workshop is designed as an introduction and refresher course on the tourism industry and will give you a competitive edge in the growing marketplace.

December

·         Building your brand through digital marketing (Dec 1) - This workshop covers topics including major consumer review sites, identifying and responding to negative and positive reviews, working with influencers and developing a content strategy.

·         Facebook Marketing: Insights for Small Business (Dec 1) - Learn best practice for Facebook, including how to set up your page correctly and how to use Facebook Insights.

·         Advanced Facebook for Business: Indepth Advertising with Strategy (Dec 2) - In this advanced workshop, learn how to run effective Facebook campaigns, how to set up and monitor remarketing campaigns and developing a content strategy.

·         Twitter & Instagram: Understanding the Platforms (Dec 2) - This workshop covers the value and suitability of Twitter, social media tips and tricks, management tools and hashtags, among many other topics.

·         Emerging Platforms & Trends in Social Media (Dec 2) - Find out what’s new and what the future trends are in digital, how to use video streaming and how and why to use other platforms, such as Pinterest and Snapchat.