Join Wines of WA and Halliday Wine Companion China to learn everything you've ever wanted to know about the Chinese wine market.
Presenter Summer Yan will be discussing how the China wine market has evolved, how consumer preferences have shifted, which markets to enter and how to find the right distribution.
Summer is one of the leading Australian wine experts in China with 12 years wine marketing experience.
She was the first Wine Australia China wine market officer and key
activator of Wine Australia programs at the time of the first Australian wine boom in China.
She is also marketing director at Torres China, one of the leading wine importers in China and since last year, managing director and partner at Godolphin Communication, the company behind the publication and promotion of the Halliday Wine Companion in Mainland China.
Time: Friday 1 February 2019, 1 – 4 pm
Venue: Theatrette, Department of Primary Industries and Regional Development, 3 Baron Hay Court South Perth