Are you Ready for Export?

Free 1 day food & beverage specific export readiness workshop

The Department of Industry, Innovation and Science through XPotential are delivering this export readiness workshop for food and beverage manufacturers who are new to exporting, or already exporting and seeking a refresh on the fundamentals of building a sustainable value added business
•     How to view Export as part of your broader growth strategy?
•     Market prioritisation – where to enter?
•     Who is your target consumer?
•     How do you plan to position your brand(s) and products?
•     Channels & customers to target.
•     Market entry model options.
•     What are your core competencies?
•     What does the value chain look like?
•     Government Support

Presentations followed by individual and group activities that leverage presenter and other participants’ knowledge and experience

A personalised Export Plan Template for your company, which will be made available to you via email at the conclusion of this workshop. BDC Market Intelligence have developed a self-diagnostic tool which will be delivered throughout the workshop, your answers to these questions will generate the plan.

Mike Harley and Dermott Dowling of XPotential Australia New Zealand will deliver the workshop. Together they bring over 40 years leadership and international business experience in general management, business development, sales, marketing and innovation across food & beverage categories in Australasia, Asia, the middle East, Latin America and Europe.

For further information please contact Gabor Hernadi at

To register for this event please email your details to