Wine Business Solutions Workshop

Becoming More Profitable

Day 1 - Thursday 14th of April 2016

  • 9.00-10.30 Leveraging Latest Technology
  • 10.45-12.15 World Beating Direct to Customer Strategy
  • 12.15 – 1.00 pm Lunch
  • 1.00 – 3.00 Planning for Success
  • 3.15-5.00 Getting it Done

Day 2 - Friday 15th of April 2016

  • 8.45 - 9.00 Coffee and Introduction
  • 9.00-10.30 The Levers of Profit and Cashflow in the Wine Industry
  • 10.45-12.15 Pricing for Profit – Getting in Right
  • 12.15 – 1.00 pm Lunch
  • 1.00 – 3.00 Choosing your Channels
  • 3.15-5.00 Mastering Distribution

Register at their website at

Wine Business Solutions provides complete business performance improvement solutions to the wine industry.

We are focused on the four key drivers of business success:

Growth Management

Our consulting services, workshops, training and mentoring programs will help you to build a better wine business.

Peter McAtamney has been running these workshops in WA for over 10 years. During that time, more than 700 wine business owners and senior managers have attended workshops held across Aust. NZ and SA.

Peter has over 30 years wine industry experience and held board and advisory positions with Australian, NZ, Spanish and SA companies. He has taught for 5 years as part of the UTS MBA programme and has helped develop global strategy for some of the world’s most successful wine brands. He regularly provides strategic advice to wine regions and national bodies across the globe.

What previous attendees have had to say..

"There are very few programs of this type available to wine business owners"

John Griffiths - Past Chair WAWIA

"Well structured. Expert presentation - Bruce Dukes, Naturalist Vintners





Are you Ready for Export?

Free 1 day food & beverage specific export readiness workshop

The Department of Industry, Innovation and Science through XPotential are delivering this export readiness workshop for food and beverage manufacturers who are new to exporting, or already exporting and seeking a refresh on the fundamentals of building a sustainable value added business
•     How to view Export as part of your broader growth strategy?
•     Market prioritisation – where to enter?
•     Who is your target consumer?
•     How do you plan to position your brand(s) and products?
•     Channels & customers to target.
•     Market entry model options.
•     What are your core competencies?
•     What does the value chain look like?
•     Government Support

Presentations followed by individual and group activities that leverage presenter and other participants’ knowledge and experience

A personalised Export Plan Template for your company, which will be made available to you via email at the conclusion of this workshop. BDC Market Intelligence have developed a self-diagnostic tool which will be delivered throughout the workshop, your answers to these questions will generate the plan.

Mike Harley and Dermott Dowling of XPotential Australia New Zealand will deliver the workshop. Together they bring over 40 years leadership and international business experience in general management, business development, sales, marketing and innovation across food & beverage categories in Australasia, Asia, the middle East, Latin America and Europe.

For further information please contact Gabor Hernadi at

To register for this event please email your details to