Wine Australia - Export Update 2016

As the economic and consumer landscape continues to change, the Australian wine sector must evolve and adapt. At this year's Exporter Update we will feature the latest insights from Wine Australia's Heads of Market from North America, UK/Europe, China and Asia Pacific and will include the results of valuable research on global perceptions of Australian wine. A panel discussion led by pre-eminent wine commentator, Robert Joseph and an update on the World's Best 50 Restaurants Campaign from Tourism Australia will be highlights on the day. 


9:00AM- 5:00PM
Main Sessions

5:00PM- 7:00PM

National Wine Centre

RSVP by 29 October 2016

For export strategy decision makers

Free Entry


- The Additional $50M: Consultation Update
- Efic Global Economy Update
- Wine Australia Export Update
- Perceptions of Australian Wine: results of the latest research

Panel discussion lead by special guest Robert Joseph - The Wine topics on the agenda include innovation, consumerism, distribution, premiumisation, luxury, transition, disruption, narration, connectivity and status. 


North America: How can we make Australian Shiraz exciting again?
UK/Europe: Implications of BREXIT for business and the way forward for the Australian category.
China: The TMall platform and the potential for e-commerce in China.
Asia Pacific: Leveraging the Free Trade Agreements in South Korea.
Regulatory: Update on recent regulatory developments for exporters.


Brand Australia & the World's Best 50 Restaurants | Tourism Australia
Key Learning & Themes from the Day | Robert Joseph


Continue the conversation with canapés and a glass of wine with fellow attendees and the speakers. 
Please bring a bottle to share.